Oxytocin and Your Baby
Pleasant touch (via massage or gentle strokes) has also been found to increase the level of oxytocin. Being very precise, we do not yet have any scientific trials documenting what happens to the oxytocin level in the person who gives the massage or provides the pleasant touch, in this case the mother or the father. However, the typical oxytocin effects (lower blood pressure and reduction in stress hormones) have been found in the person giving the massage, suggesting that the level of oxytocin does increase.
Article credited to: ERGO parent magazine